To provide an accurate and reliable framework of information based upon the characteristics of visitors to the shopping centre. To discover their behaviour patterns and attitudes towards the centre itself.
Coverage
Customer profile – basic demographics of sex, age, ethnic group, marital status, working status, family structure, composition of shopping party on the day; Origin – shopping from home or from work; Postcode and suburb of origin; Distance travelled and time taken to get there; How travelled – by car, by bus, on foot; Main purpose of visit and other reasons for visiting on the day; The main shops which attract customers to the centre; Time spent shopping at the centre including social outings; Total amount of money spent and visitation frequency; Likes and dislikes, and attitudes towards the centre.
Methodology
Face-to-face interviews with customers selected at random during shopping hours. Interviews conducted during a ‘typical’ week (including late-night opening and Saturday’s where appropriate) in order to ensure reliability. Pension week and non-pension week will be targeted for the interviews. Situated within the centre our fully trained interviewers will be engaged to do each survey. Depending on demographic research, multi lingual interviewers can be utilised, this will give the Centre the opportunity to gain valuable information from other socio-economic characteristics currently not being captured.
Data Presentation
Detailed computer analysis, plus an informal chart presentation and management report upon key findings will be published within a three to four week turnaround.
Shopping Centre Exit Surveys
To provide an accurate and reliable framework of information based upon the characteristics of visitors to the shopping centre. To discover their behaviour patterns and attitudes towards the centre itself.
Coverage
Customer profile – basic demographics of sex, age, ethnic group, marital status, working status, family structure, composition of shopping party on the day; Origin – shopping from home or from work; Postcode and suburb of origin; Distance travelled and time taken to get there; How travelled – by car, by bus, on foot; Main purpose of visit and other reasons for visiting on the day; The main shops which attract customers to the centre; Time spent shopping at the centre including social outings; Total amount of money spent and visitation frequency; Likes and dislikes, and attitudes towards the centre.
Methodology
Face-to-face interviews with customers selected at random during shopping hours. Interviews conducted during a ‘typical’ week (including late-night opening and Saturday’s where appropriate) in order to ensure reliability. Pension week and non-pension week will be targeted for the interviews. Situated within the centre our fully trained interviewers will be engaged to do each survey. Depending on demographic research, multi lingual interviewers can be utilised, this will give the Centre the opportunity to gain valuable information from other socio-economic characteristics currently not being captured.
Data Presentation
Detailed computer analysis, plus an informal chart presentation and management report upon key findings will be published within a three to four week turnaround.